RMIT Blockchain Innovation Hub delivered a series of 5 reports that have been funded by the State Government. Known as the Digital CBD Project, this project will provide a framework of what the City of Melbourne will look like post COVID, as a fully digitalised economy.

The challenge was to create and develop a unique, distinctive and ownable look & feel for these reports. Stemming from the current RMIT brand guidelines, these report hold the potential to effectively position RMIT as a distinct leader and global disruptor in industry-led digital technology and research – through both written content and design execution.

The design direction adopts a modern layout that centres on coloured panels that house contents, with imagery focusing on visions of Melbourne and the associated tech industry. The design also features the branded ellipsis bar and duotone treatment, creating a contemporary look and feel throughout the document.