Latrobe City is transforming its brand identity, moving beyond its industrial heritage toward a sustainable, culturally rich future. This project redefines how the region showcases its natural beauty and urban growth while strengthening its brand presence.

The goal was to create a comprehensive brand style guide from an existing visual identity. With four distinct brand pillars, the guide needed unique styles, colorways, AAA accessibility compliance, and flexibility for various council communications.

A structured yet adaptable brand style guide was developed to ensure consistency, accessibility, and seamless integration across all Latrobe City communications.