Ripley Town Centre, a lively community hub in Brisbane’s South West, launched a feel-good initiative that celebrates sustainability and the importance of bees. The goal was to bring a smile to locals while encouraging them to shop, visit, and support Ripley’s buzzing local businesses.

This engaging campaign was designed to align with Ripley Town Centre’s existing brand while also standing on its own as a distinctive sub-brand. It needed to reflect Ripley’s sustainability values, drive visitation, promote honey sales, and support local businesses.

The campaign identity centred on clever bee-themed puns and cheerful visuals. A bold ‘B’ in negative space, paired with whimsical floral drawings and splashes of sunny yellow, gave the campaign an instantly recognisable look that felt fresh, fun, and full of personality.