Fujifilm Australia, known for its iconic film heritage and game-changing cameras like the viral X100VI, launched its first-ever content creation event in Sydney. The goal was to bring together creators of all kinds, such as professionals, smartphone shooters, and photography lovers, for a day of learning, sharing, and creative inspiration.

Fujifilm wanted to go beyond the buzz and connect meaningfully with a new generation of creators. The challenge was to design a suite of campaign assets across multiple touchpoints that would build excitement, spark creativity, and help position Fujifilm as a true leader in the content creation space.

Using the existing campaign lockup as a base, we built a dynamic visual narrative that brought the event to life, highlighting speakers, workshops, and hands-on moments. Every asset was crafted to echo Fujifilm’s core values: simplicity, beauty, and the joy of capturing moments.